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Text Academy: Daniel Sager, why has career advice become so important in working life today?

Daniel Sager: Only if we know exactly where our strengths and weaknesses lie can we react quickly and correctly to the constant changes in the economy. This ability to change is a crucial skill these days.

Most of us invest a lot of time in planning our vacations and our hobbies. But we find it difficult to plan our professional lives. Why don't we periodically contact a career coach to assess where we are? There we confront ourselves with the following three questions:

«Is it time for a step up?»,

«Is it time to change my working style?» or

"Is it time to go?".

Text Academy: What is the most common mistake that professionals make when reorienting?

Daniel Sager: Many professionals are impatient and like to take shortcuts. So they try to skip some phases in the professional reorientation. However, that doesn't work. As a consequence of such supposed shortcuts, the results are unsatisfactory. In other words: The result is just the next professional queue.

Text Akademie: What tips do you give your clients when it comes to wording in a CV?

Daniel Sager: The CV contains numbers, data and facts about a person's career. To this day, it forms the heart of an application. Because this document is attributed by HR managers to the greatest truthfulness in the application documents. Many applicants use a generic, i.e. a generally applicable, CV that they can enclose with every application – this saves time but has little effect.

I recommend equipping the CV with individualized text sections. In other words, texts that are specially rewritten for the relevant job offer. By that I mean specifically one section each on the following two topics: "Brief profile" and "Objective".

In a short profile, you summarize your relevant professional experience, perfectly related to the new position. And in the target statement you define in a maximum of three sentences what you expect from the desired future position in your dream company.

These two meaningful sections "Brief Profile" and "Objective" act like a kind of promise as an eye-catcher or teaser for the 30-second reader.

Text Academy: You will conduct a personal interview with all participants of the Professional Writing Workshop in Lucerne, which lasts around half a day. How do you proceed?

Daniel Sager: In a location review, we first visualize the current personal "business model". In this case, the business model means the planned procedure for keeping or finding a new, secure and fulfilling job.

Then we analyze where the difficulties and potential for development are. We then discuss possible measures. After the interview, a personal strategy is developed in detail in individual work.

Text Academy: Why is storytelling important in today's job applications?

Daniel Sager: Many professionals fail to use the power of storytelling on their own behalf. This means that when we write a story, we often write it badly. Most listeners drop out immediately when someone tells their career path in a miserable way - possibly just a list of companies and jobs.

Rather, we all want to hear that, like a good story, life unfolds naturally.

Text Academy: What is a «Cappuccino Worker»?

Daniel Sager: The "Cappuccino Worker" work model is suitable for an increasing number of working people. Because there are no more secure jobs, many workers are thinking about alternatives.

A job mix can reduce dependency on a single employer and increase the quality of life. Cappuccino workers have different jobs for different clients. In addition to a part-time job, a copywriter, for example, has time to organize art events and look after an art collection.

Those who organize their tasks themselves need a lot of time for professional networking, because orders are often awarded informally. Ultimately, a cappuccino worker has to organize himself very well. Especially for his family and for his free time.

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